Imagination Tech

Imagination Tech

At Imagination, we love engineering the graphics, CPU, and AI chip designs that are at the core of your favourite electronic products. What’s unique about our designs is that they’re high-performance and power efficient, while being squeezed into the smallest space possible. That means a no-compromise approach to making your gadgets smart and portable. It’s this philosophy that has led to Imagination powering more than 10 billion of the world’s most iconic electronic devices; from phones to drones.

Implementing fast, ray traced soft shadows in a game engine

About a year ago I published an article on Gamasutra called Practical techniques for ray tracing in games which explained how developers can implement a.

Award-winning PowerVR GR6500 ray tracing GPU tapes out

Last month I sent out a message on Twitter announcing that the latest PowerVR Wizard ray tracing GPU test silicon had taped out, based on Imagination’s.

On stage with Sir Hossein Yassaie, Facebook, Texas Instruments, Ikanos and Altair at the 2015 Imagination Summit in Santa Clara

Our EVP of Marketing Tony King-Smith wrote earlier this month about the 2015 Imagination Summit USA taking place in Santa Clara, California. I was among.

Trying out the new Vulkan graphics API on PowerVR GPUs

Vulkan™ is a next-generation, high-performance graphics and compute API developed by the Khronos Group. Previously known as glNext, Vulkan has been.

PowerVR GT7900: redefining performance efficiency in graphics

This year MWC and GDC 2015 are happening during the same week which is unfortunate for me because I really enjoy going to both events.

New and affordable mobile devices for PowerVR developers

A lot of you have been asking us recently about chipsets using PowerVR GPUs and mobile devices using these SoCs that you can buy worldwide.

Imagination at CES 2015: press coverage round-up

CES 2015 was a great way to kick off the new year in style. This time around the focus was placed on refining and improving the user experience rather.

PowerVR Series7XT GPUs push graphics and compute performance to the max

If you’ve been keeping track of the evolution of mobile graphics in the last decade, you might have noticed several trends that have changed the industry.

Chipsets for smart glasses and other high end wearables

Smart glasses are an example of high-end output wearables; whether they’re used in industrial applications or to augment our everyday life, smart glasses.