Imagination Tech

Imagination Tech

At Imagination, we love engineering the graphics, CPU, and AI chip designs that are at the core of your favourite electronic products. What’s unique about our designs is that they’re high-performance and power efficient, while being squeezed into the smallest space possible. That means a no-compromise approach to making your gadgets smart and portable. It’s this philosophy that has led to Imagination powering more than 10 billion of the world’s most iconic electronic devices; from phones to drones.

PowerVR and Zappar: working together

One only needs to look at the success of Pokemon Go to realise that augmented reality (AR) is a big deal. One company that knows this well is Zappar,.

PowerVR Tools and SDK 2016 R2 package is now live!

It has been a fair few months since our last release, and during this time we have been improving our utilities and SDK to add even more functionality to.

From boomers to millennials: the evolution of TV and set-top box chipsets

The future of television is a hard nut to crack. While the expectations of what a smartphone or a car should deliver have evolved (and continue to change).

Five steps to adding ray tracing to an OpenGL ES-based deferred lighting system

To render images at interactive framerates, engines have to approximate the behaviour of real world phenomena – such as shadows – rather than simulating.

Speeding up GPU barrel distortion correction in mobile VR

In my last blog post I offered a solution to successfully reduce latency in VR by using single buffer strip rendering. I mentioned that the graphics.

Presence in virtual reality and how PowerVR GPUs can help

When it was introduced at Google I/O 2014, the Cardboard headset was a great way to deliver a bite sized VR experience on iOS or Android mobile phones.

Reducing latency in mobile VR by using single buffered strip rendering

VR requires the support of many components in modern phones. This starts with the sensor for recording the motion of the head, the CPU driving the VR.

Deep learning on mobile devices at the Embedded Vision Summit 2016

It was clear last week at the annual Embedded Vision Summit in Santa Clara that the time of computer vision and deep learning on mobile had finally.

The knowns and unknowns of virtual reality

There are many phrases and concepts that have entered our subconscious via pop culture. One of my all-time favorites has to be the idea of knowns and.