--- title: "PowerVR and Zappar: working together - Imagination" description: Using by using Zappar and Imagination Technologies tools developers can bring amazing AR and VR experiences to life for end users. image: https://blog.imaginationtech.com/hubfs/Imported_Blog_Media/generic-compressor-1.png --- [![Imagination](https://blog.imaginationtech.com/hubfs/Imagination_December2019%20Theme/Images/Header%20Logo%20White.svg) ![Imagination](https://blog.imaginationtech.com/hubfs/Imagination_December2019%20Theme/Images/Header%20Logo%20Black.svg)](https://blog.imaginationtech.com/) - [Products & Solutions](https://www.imaginationtech.com/products/) - [GPU](https://www.imaginationtech.com/products/gpu/) - [CPU](https://www.imaginationtech.com/products/cpu/) - [AI](https://www.imaginationtech.com/products/ai/) - [Ethernet](https://www.imaginationtech.com/products/ethernet/) - [Ray Tracing](https://www.imaginationtech.com/products/ray-tracing/) - [Automotive](https://www.imaginationtech.com/products/automotive/) - 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09 December 2016 - [Imagination Technologies](https://blog.imaginationtech.com/author/imaginationtech) One only needs to look at the success of Pokemon Go to realise that augmented reality (AR) is a big deal. One company that knows this well is [Zappar](https://www.zappar.com/), which is known for creating exciting augmented reality experiences for brands such as Angry Birds, Warner Bros., Coca Cola and many more. These experiences range from bringing posters to life, to crafting a fully 3D interactive, multi-scene AR experience. In this blog post I’ll be talking about how using by using Zappar and Imagination tools, developers can bring these amazing AR and VR experiences to life for end-users. [![Zappar AR](https://blog.imaginationtech.com/hs-fs/hubfs/Imported_Blog_Media/AR-compressor.jpg?width=500&height=658&name=AR-compressor.jpg)](https://blog.imaginationtech.com/hubfs/Imported_Blog_Media/AR-compressor.jpg) Zappar’s software offering [ZapWorks](https://zap.works/) provides several tools for developers to use to create their own AR and VR content. One of these tools is **[ZapWorks Studio](https://zap.works/studio/)**, a complete toolkit for building 3D augmented or virtual reality experiences. It features powerful animation and timeline tools and with its fully comprehensive JavaScript-based scripting functionality, Studio can generate highly immersive content using 3D models. One of the formats ZapWorks Studio supports is the PowerVR Object Data (POD) format. This is a lightweight fully optimised deployment format created by us at PowerVR for scene data such as meshes, animations, lights and cameras. It enables artists to export assets into a container that developers can easily import into the graphics APIs. The POD format is widely used in mobile development due to its flexibility, the great set of accompanying tools, our free-to-use POD loading resource code, and our specification document that simplifies the process of writing custom exporters. ## PowerVR Tools for use with Zapworks Studio **PVRGeoPOD** is a collection of tools we provide that enable users to export their 3D scenes and associated geometry data into POD format. The **PVRGeoPOD** package includes plug-ins for the most widely used 3D modelling applications (Autodesk 3ds Max, Autodesk Maya and Blender), as well as a standalone GUI and command-line tools to convert from the Khronos COLLADA interchange format. [![PVRShaman](https://blog.imaginationtech.com/hubfs/Imported_Blog_Media/PVRGeoPOD-compressor.png)](https://blog.imaginationtech.com/hubfs/Imported_Blog_Media/PVRGeoPOD-compressor.png) **PVRShaman** is a shader composer that loads POD files and uses the PowerVR Effects (PFX) format to enable rapid prototyping of shaders. **PVRShaderEditor** is integrated into **PVRShaman**, allowing users to benefit from syntax highlighting, per-line cycle count estimates and all of the other great features the standalone shader editing tool provides.  All of this is done with the addition of a visualization window, enabling users to get instant feedback on any changes made. [![PVRShaman](https://blog.imaginationtech.com/hubfs/Imported_Blog_Media/PVRShaman-compressor.png)](https://blog.imaginationtech.com/hubfs/Imported_Blog_Media/PVRShaman-compressor.png) ## ZapWorks Studio Importing POD files into **ZapWorks Studio** is a simple process. Just drag the desired POD file into the Media Library import box in **ZapWorks Studio** or select “Import Media Files”. This creates a new symbol in the Symbol Definitions panel, and presents a set of settings to ensure the model was imported correctly. [![Zappar AR](https://blog.imaginationtech.com/hs-fs/hubfs/Imported_Blog_Media/AR-compressor.jpg?width=500&height=658&name=AR-compressor.jpg)](https://blog.imaginationtech.com/hubfs/Imported_Blog_Media/AR-compressor.jpg) **ZapWorks Studio** uses a tree of nodes in much the same way as the POD format. All nodes in POD files have a position, scale, and rotation. There are a few different types of node such as objects (triangular meshes) and “helpers” such as the skeleton’s bones for skinned characters. If you’d like to know more you go find [very detailed information](https://docs.zap.works/studio/3d-objects/) on how to use **ZapWorks Studio** with **POD format** at the [Zapworks website](https://docs.zap.works/studio/3d-objects/). To find out more about POD and the PowerVR Graphics SDK, [download the PowerVR Graphics SDK](https://developer.imaginationtech.com/powervr-sdk/). Make sure you also follow us on Twitter [(@ImaginationTech](https://www.twitter.com/ImaginationPR)) and come back to our blog for more articles and announcements related to our PowerVR Graphics SDK. *Further Information* [Zappar](https://www.zappar.com/) [Zapworks](https://zap.works/studio/) [Developers](https://blog.imaginationtech.com/tag/developers) #### Share this post - - [mailto:?subject=https://blog.imaginationtech.com/powervr-zappar-working-together/](mailto:?subject=https://blog.imaginationtech.com/powervr-zappar-working-together/) ##### About the Author ![Picture of Imagination Technologies](https://blog.imaginationtech.com/hs-fs/hubfs/img-logo.png?width=60&name=img-logo.png) [Imagination Technologies](https://blog.imaginationtech.com/author/imaginationtech) Here at Imagination, our vision is to be the undisputed leader in semiconductor IP solutions that transform billions of lives. [More from Imagination Technologies](https://blog.imaginationtech.com/author/imaginationtech) ### Subscribe to our blog ### Introducing E-Series GPU Imagination E-Series GPU IP breaks through the barriers of throughput, memory, and power at the edge.Built for next-gen AI, E-Series delivers high performance and adaptability across mobile, automotive, desktop, and consumer markets, avoiding the rigidity of fixed-function accelerators while retaining the flexibility of GPU programmability. [Learn more](https://www.imaginationtech.com/products/e-series/) ### Read Next [![](https://blog.imaginationtech.com/hubfs/image%20(6).png)](https://blog.imaginationtech.com/unlocking-gpu-performance-an-introduction-to-pvrtune) ## [Unlocking GPU Performance: An Introduction to PVRTune](https://blog.imaginationtech.com/unlocking-gpu-performance-an-introduction-to-pvrtune) [Developers](https://blog.imaginationtech.com/tag/developers) 2 min read Watch: An Introduction to PVRTune (13 mins) When you start analysing performance on real hardware,... 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[Read more](https://blog.imaginationtech.com/designing-gpus-for-developers-a-conversation-with-godot) [![open-source-oct-25-featured](https://blog.imaginationtech.com/hubfs/open-source-oct-25-featured.jpg)](https://blog.imaginationtech.com/open-source-graphics-driver-adds-vulkan-1.2-support-and-additional-gpus) ## [Imagination’s Open-Source Graphics Driver adds Vulkan 1.2 Support and Additional GPUs](https://blog.imaginationtech.com/open-source-graphics-driver-adds-vulkan-1.2-support-and-additional-gpus) [GPU](https://blog.imaginationtech.com/tag/gpu) [Developers](https://blog.imaginationtech.com/tag/developers) 1 min read Here at Imagination, we are committed to giving developers, silicon vendors, and OEMs full control... 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