Imagination Technologies were awarded Design Tool and Development Software Product of the Year at the Elektra 2022 Awards for our innovative PowerVR SDK, composed of the PowerVR Graphics SDK and the PowerVR Graphics Development Tools.

The PowerVR SDK is a collection of products to help developers deploy and optimise software for PowerVR GPU platforms, found across markets including mobile, consumer, automotive, desktop and data centre. Imagination’s PowerVR GPU IP is an industry-leading graphics processing solution, with a market share of 50% in automotive and 30% mobile applications.

Chris Smith, Vice President of Software Engineering, Imagination, says: “We are honoured to receive the Design Tool and Development Software Product of the Year award for our PowerVR SDK. Imagination is building a robust software ecosystem with a growing team in the UK and Asia, with the end goal of enabling developers to make the most out of our PowerVR IP, in terms of both efficiency and performance.”

Our PowerVR SDK offers unique optimisation for the development process, allowing programmers to get more performance out of their applications, lower power usage for mobile, and overall enabling them to use a platform that delivers reliability and consistency – greatly contributing to end-customer satisfaction.

It's the developer toolkit of choice for major companies in mobile and automotive industries, as our PowerVR GPU IP offer some of the best price-performance-area in those segments. The tools unlock an additional layer of efficiency at software level, leveraging decades of expertise and support, with the end goal of developer and, ultimately, customer success.