Bryce Johnstone

Bryce Johnstone

Bryce is a veteran of the semiconductor industry, having more than 30 years of experience with various companies and start-ups, including STC semiconductors and 19 years at Texas Instruments, including marketing and business development roles in DSP, 486, networking, and wireless terminal products. Bryce has been with Imagination for close to 12 years, starting as the manager of the PowerVR Ecosystem before moving into Automotive Segment Marketing over the last 8 years.

Beyond HMI and graphics – why GPUs matter for autonomy

Autonomous vehicle (AV) development is gaining momentum, with major players such as Renesas, driving innovation for Level 2+ and Level 3 solutions, part.

Where Imagination fits into the automotive supply chain

The car industry has been with us for over 100 years and it all started with the introduction of the combustion-engine powered car that Karl Friedrich.