--- title: Imagination Blog | Bryce Johnstone description: Bryce is a veteran of the semiconductor industry, having more than 30 years of experience with various companies and start-ups, including STC semiconductors and 19 years at Texas Instruments, including marketing and business development roles in DSP, 486, networking, and wireless terminal products. Bryce was with Imagination for close to 12 years, starting as the manager of the PowerVR Ecosystem before moving into Automotive Segment Marketing for over the 8 years. Bryce left the company in 2023. --- [![Imagination](https://blog.imaginationtech.com/hubfs/Imagination_December2019%20Theme/Images/Header%20Logo%20White.svg) ![Imagination](https://blog.imaginationtech.com/hubfs/Imagination_December2019%20Theme/Images/Header%20Logo%20Black.svg)](https://blog.imaginationtech.com/) - [Products & Solutions](https://www.imaginationtech.com/products/) - [GPU](https://www.imaginationtech.com/products/gpu/) - [CPU](https://www.imaginationtech.com/products/cpu/) - [AI](https://www.imaginationtech.com/products/ai/) - [Ethernet](https://www.imaginationtech.com/products/ethernet/) - [Ray Tracing](https://www.imaginationtech.com/products/ray-tracing/) - [Automotive](https://www.imaginationtech.com/products/automotive/) - [Consumer](https://www.imaginationtech.com/products/consumer/) - [Desktop](https://www.imaginationtech.com/products/desktop/) - [Mobile](https://www.imaginationtech.com/products/mobile/) - [Product Finder](https://www.imaginationtech.com/products/catalog/) - 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[Corporate Social Responsibility](https://www.imaginationtech.com/csr/) - [Leadership Team](https://www.imaginationtech.com/leadership/) - [Contact Us](https://www.imaginationtech.com/contact-us/) - [Careers](https://www.imaginationtech.com/careers/) - [Work at Imagination](https://www.imaginationtech.com/careers/) - [Life at Imagination](https://www.imaginationtech.com/careers/life-at-imagination/) - [Hybrid Working](https://www.imaginationtech.com/careers/hybrid-working/) - [Early Careers](https://www.imaginationtech.com/careers/early-careers/) - [Search Jobs](https://www.imaginationtech.com/careers/vacancies/) × # Bryce Johnstone [![automotive electric car](https://blog.imaginationtech.com/hubfs/shutterstock_1793836510%20copy.png)](https://blog.imaginationtech.com/beyond-hmi-and-graphics-why-gpus-matter-for-autonomy) ## [Beyond HMI and graphics – why GPUs matter for autonomy](https://blog.imaginationtech.com/beyond-hmi-and-graphics-why-gpus-matter-for-autonomy) [Automotive](https://blog.imaginationtech.com/tag/automotive) 3 min read Autonomous vehicle (AV) development is gaining momentum, with major players such as Renesas,... [Read more](https://blog.imaginationtech.com/beyond-hmi-and-graphics-why-gpus-matter-for-autonomy) [![](https://blog.imaginationtech.com/hubfs/Imported_Blog_Media/3-BYTON-Shared-Experience-Display-e1535987201559.jpg)](https://blog.imaginationtech.com/where-imagination-fits-into-the-automotive-supply-chain/) ## [Where Imagination fits into the automotive supply chain](https://blog.imaginationtech.com/where-imagination-fits-into-the-automotive-supply-chain/) [Automotive](https://blog.imaginationtech.com/tag/automotive) 5 min read The car industry has been with us for over 100 years and it all started with the introduction of... 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