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    <title>Imagination Blog</title>
    <link>https://blog.imaginationtech.com</link>
    <description />
    <language>en</language>
    <pubDate>Wed, 08 Mar 2023 09:42:44 GMT</pubDate>
    <dc:date>2023-03-08T09:42:44Z</dc:date>
    <dc:language>en</dc:language>
    <item>
      <title>International Women’s Day – Let’s all #EmbraceEquity</title>
      <link>https://blog.imaginationtech.com/international-womens-day-lets-all-embraceequity</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://blog.imaginationtech.com/international-womens-day-lets-all-embraceequity" title="" class="hs-featured-image-link"&gt; &lt;img src="https://blog.imaginationtech.com/hubfs/inwed23.jpg" alt="Women in tech 2023" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;a href="https://www.internationalwomensday.com/"&gt;International Women's Day&lt;/a&gt; (Wednesday 8&lt;sup&gt;th&lt;/sup&gt; March 2023) is about women all around the world. It is a day to take a step back and celebrate the accomplishments of women in society and our industry and look forward to what still needs to happen to improve equality.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://blog.imaginationtech.com/international-womens-day-lets-all-embraceequity" title="" class="hs-featured-image-link"&gt; &lt;img src="https://blog.imaginationtech.com/hubfs/inwed23.jpg" alt="Women in tech 2023" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;a href="https://www.internationalwomensday.com/"&gt;International Women's Day&lt;/a&gt; (Wednesday 8&lt;sup&gt;th&lt;/sup&gt; March 2023) is about women all around the world. It is a day to take a step back and celebrate the accomplishments of women in society and our industry and look forward to what still needs to happen to improve equality.&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=2426966&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fblog.imaginationtech.com%2Finternational-womens-day-lets-all-embraceequity&amp;amp;bu=https%253A%252F%252Fblog.imaginationtech.com&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Women in Tech</category>
      <pubDate>Wed, 08 Mar 2023 09:42:44 GMT</pubDate>
      <guid>https://blog.imaginationtech.com/international-womens-day-lets-all-embraceequity</guid>
      <dc:date>2023-03-08T09:42:44Z</dc:date>
      <dc:creator>Jo Jones</dc:creator>
    </item>
    <item>
      <title>Why we’ve levelled up on RISC-V</title>
      <link>https://blog.imaginationtech.com/why-weve-levelled-up-on-risc-v</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://blog.imaginationtech.com/why-weve-levelled-up-on-risc-v" title="" class="hs-featured-image-link"&gt; &lt;img src="https://blog.imaginationtech.com/hubfs/Blog_Asset/CPU%202-1%20crop.jpg" alt="CPU abstract 2:1" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;There’s no question that disruption is coming to the CPU industry. RISC-V is here to provide an open-source alternative to proprietary CPU instruction set architectures, providing the industry with a wider choice of chip designs with greater potential design flexibility. It’s not all hype either. Established players are putting their support behind the ISA, helping to drive greater momentum to the ecosystem. For example, Google has announced that it will &lt;a href="https://www.xda-developers.com/google-officially-supports-risc-v/#:~:text=Google%20has%20officially%20announced%20its,alternative%20ISA%20without%20licensing%20fees."&gt;now support RISC-V&lt;/a&gt; as a Tier 1 platform for its Android operating system.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://blog.imaginationtech.com/why-weve-levelled-up-on-risc-v" title="" class="hs-featured-image-link"&gt; &lt;img src="https://blog.imaginationtech.com/hubfs/Blog_Asset/CPU%202-1%20crop.jpg" alt="CPU abstract 2:1" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;There’s no question that disruption is coming to the CPU industry. RISC-V is here to provide an open-source alternative to proprietary CPU instruction set architectures, providing the industry with a wider choice of chip designs with greater potential design flexibility. It’s not all hype either. Established players are putting their support behind the ISA, helping to drive greater momentum to the ecosystem. For example, Google has announced that it will &lt;a href="https://www.xda-developers.com/google-officially-supports-risc-v/#:~:text=Google%20has%20officially%20announced%20its,alternative%20ISA%20without%20licensing%20fees."&gt;now support RISC-V&lt;/a&gt; as a Tier 1 platform for its Android operating system.&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=2426966&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fblog.imaginationtech.com%2Fwhy-weve-levelled-up-on-risc-v&amp;amp;bu=https%253A%252F%252Fblog.imaginationtech.com&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>CPU</category>
      <pubDate>Mon, 06 Mar 2023 15:46:42 GMT</pubDate>
      <author>shreyas.derashri@imgtec.com (Shreyas Derashri)</author>
      <guid>https://blog.imaginationtech.com/why-weve-levelled-up-on-risc-v</guid>
      <dc:date>2023-03-06T15:46:42Z</dc:date>
    </item>
    <item>
      <title>Ray tracing and Fragment Shading Rate (FSR) in IMG DXT: a match made in heaven</title>
      <link>https://blog.imaginationtech.com/ray-tracing-and-fragment-shading-rate-fsr-in-img-dxt-a-match-made-in-heaven</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://blog.imaginationtech.com/ray-tracing-and-fragment-shading-rate-fsr-in-img-dxt-a-match-made-in-heaven" title="" class="hs-featured-image-link"&gt; &lt;img src="https://blog.imaginationtech.com/hubfs/Blog_Asset/FSR-%20on-off-croppped.jpg" alt="Ray tracing and Fragment Shading Rate (FSR) in IMG DXT: a match made in heaven" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p style="font-size: 16px;"&gt;Ray tracing in graphics technology is now enjoying mainstream success across desktop and console platforms and at Imagination, we believe it is time to bring its benefits to mobile. As well as providing end users with more realistic visuals, it also simplifies the workflow for developers, saving them time by removing the need to spend large amounts of time manually placing lights in a scene – place a single light source into a scene and ray tracing handles lighting automatically and dynamically. It also provides instant feedback on how a scene will look, giving them more time back to refine their work.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://blog.imaginationtech.com/ray-tracing-and-fragment-shading-rate-fsr-in-img-dxt-a-match-made-in-heaven" title="" class="hs-featured-image-link"&gt; &lt;img src="https://blog.imaginationtech.com/hubfs/Blog_Asset/FSR-%20on-off-croppped.jpg" alt="Ray tracing and Fragment Shading Rate (FSR) in IMG DXT: a match made in heaven" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p style="font-size: 16px;"&gt;Ray tracing in graphics technology is now enjoying mainstream success across desktop and console platforms and at Imagination, we believe it is time to bring its benefits to mobile. As well as providing end users with more realistic visuals, it also simplifies the workflow for developers, saving them time by removing the need to spend large amounts of time manually placing lights in a scene – place a single light source into a scene and ray tracing handles lighting automatically and dynamically. It also provides instant feedback on how a scene will look, giving them more time back to refine their work.&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=2426966&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fblog.imaginationtech.com%2Fray-tracing-and-fragment-shading-rate-fsr-in-img-dxt-a-match-made-in-heaven&amp;amp;bu=https%253A%252F%252Fblog.imaginationtech.com&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>GPU</category>
      <pubDate>Thu, 23 Feb 2023 09:00:00 GMT</pubDate>
      <author>catriona.watt@imgtec.com (Trina Watt)</author>
      <guid>https://blog.imaginationtech.com/ray-tracing-and-fragment-shading-rate-fsr-in-img-dxt-a-match-made-in-heaven</guid>
      <dc:date>2023-02-23T09:00:00Z</dc:date>
    </item>
    <item>
      <title>The Future of Gaming is in the Cloud</title>
      <link>https://blog.imaginationtech.com/the-future-of-gaming-is-in-the-cloud</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://blog.imaginationtech.com/the-future-of-gaming-is-in-the-cloud" title="" class="hs-featured-image-link"&gt; &lt;img src="https://blog.imaginationtech.com/hubfs/cloud-gaming.png" alt="The Future of Gaming is in the Cloud" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;span&gt;When streaming film and TV services were first introduced in 2007 not many believed it would take over in the way that it has. Yet today, when it comes to consuming the latest television, films, and music streaming is the default option for millions of people around the world, with numerous streaming services vying for our collective attention.&lt;/span&gt;&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://blog.imaginationtech.com/the-future-of-gaming-is-in-the-cloud" title="" class="hs-featured-image-link"&gt; &lt;img src="https://blog.imaginationtech.com/hubfs/cloud-gaming.png" alt="The Future of Gaming is in the Cloud" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;span&gt;When streaming film and TV services were first introduced in 2007 not many believed it would take over in the way that it has. Yet today, when it comes to consuming the latest television, films, and music streaming is the default option for millions of people around the world, with numerous streaming services vying for our collective attention.&lt;/span&gt;&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=2426966&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fblog.imaginationtech.com%2Fthe-future-of-gaming-is-in-the-cloud&amp;amp;bu=https%253A%252F%252Fblog.imaginationtech.com&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>GPU</category>
      <category>Gaming</category>
      <pubDate>Mon, 13 Feb 2023 08:59:15 GMT</pubDate>
      <author>ted.hazell@imgtec.com (Ted Hazell)</author>
      <guid>https://blog.imaginationtech.com/the-future-of-gaming-is-in-the-cloud</guid>
      <dc:date>2023-02-13T08:59:15Z</dc:date>
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