---
title: Back in the high-performance game - Imagination
description: Imagination's chief marketing officer takes a look back before looking forward, noting how the company's graphics journey is coming full circle.
image: https://blog.imaginationtech.com/hubfs/Imported_Blog_Media/bseries-imgic-technology-scaled.jpg
---

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## Back in the high-performance game

![Picture of David Harold](https://blog.imaginationtech.com/hs-fs/hubfs/david-harold.png?width=60&name=david-harold.png)

 By [David Harold](https://blog.imaginationtech.com/author/david-harold)

 Oct 13, 2020  |  1 min read

- 13 October 2020
- [David Harold](https://blog.imaginationtech.com/author/david-harold)

My first encounter with the PowerVR GPU was helping the then VideoLogic launch boards for Matrox in Europe. Not long after I joined the company, working on the rebrand to Imagination Technologies and promoting both our own VideoLogic-branded boards and those of our partners using ST’s Kyro processors. There were tens of board partners but only for one brief moment did we have two partners in the desktop space: NEC and ST.

Then for nearly 20 years, we were focused on mobile, which has been a heck of a ride (and I’m delighted to say that we increased our share in mobile this year again) and moved into automotive and TV—but we had no desktop partners.

Last year we launched the [IMG A-Series](https://imaginationtech.com/products/gpu/img-a-series-gpu/), which was a highly scalable GPU capable of enabling any market, but we were so focused on mobile and automotive that even just before launch we were debating whether to promote the more cloud and desktop-focused cores.

![B Series cores](https://blog.imaginationtech.com/hs-fs/hubfs/Imported_Blog_Media/B-Series-1024x576-2.jpg?width=1024&height=576&name=B-Series-1024x576-2.jpg)

Since then, however, everything has changed and A-Series higher-end capabilities have proven ground-breaking for Imagination. We have now launched the [IMG B-Series GPU family](https://imaginationtech.com/products/gpu/img-b-series-gpu/), the latest generation of PowerVR (our 11th!) which has 70% higher compute density compared to existing desktop GPUs, and advanced multi-core features.

And I’m excited to say that we have five customers targeting the desktop, performance laptop and cloud spaces using the PowerVR GPU architecture.

One of them, Innosilicon, has [announced its plans today alongside the B-Series launch](https://imaginationtech.com/news/innosilicon-selects-imaginations-new-bxt-multi-core-gpu-ip-for-cloud-computing/). Innosilicon has integrated the newly launched IMG B-Series BXT multi-core GPU IP in PCI-E form-factor GPU SoCs for desktop and data centre applications. Our companies are also exploring a long-term strategic partnership to bring even more powerful GPU SoCs to the market.

![innosilicon fantasy](https://blog.imaginationtech.com/hs-fs/hubfs/Imported_Blog_Media/fantasy-1.jpg?width=750&height=415&name=fantasy-1.jpg)

Of course, that doesn’t mean we are all about desktop today. Mobile and automotive remain our two biggest markets and I’m delighted that B-Series has licensees for all of its core families – from ultra-small to high performance – as well as architecture licensees.

But I remain rather excited to have PowerVR back in the high-performance computing space with such great partners. Most of the projects are still under wraps, but watch this space: there are some great things to come, some very soon, and some targeting 2021 and 2022.

[Check out the B-Series product page](https://www.imaginationtech.com/products/gpu/img-b-series-gpu/)

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##### About the Author

![Picture of David Harold](https://blog.imaginationtech.com/hs-fs/hubfs/david-harold.png?width=60&name=david-harold.png)

[David Harold](https://blog.imaginationtech.com/author/david-harold)

 David was responsible for marketing and communications across all Imagination’s business units. He joined Imagination to lead its communications in 1998. During that time he: developed the PowerVR GPU brand (with some help from Sega and many games developers — thanks!); promoted the successful VideoLogic and Kyro PC GPU board brands; launched PURE Digital, a leading UK consumer audio brand; helped transition Imagination to an IP business model; and managed corporate and marketing communications, internal communications, digital transformation, and analyst relations. David is a fellow of The Chartered Institute of Marketing. David left Imagination in 2023.

[More from David Harold](https://blog.imaginationtech.com/author/david-harold)

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