--- title: Imagination Blog | Eleanor Brash (2) description: Eleanor is Senior Product Marketing Manager at Imagination. She has been writing articles for the technology sector for over a decade and has special interests in semiconductor engineering, wireless communication, and game development. She works side-by-side with the product, engineering, and sales teams to raise awareness of Imagination’s solutions and help transform the company’s innovation into business outcomes. (2) --- [![Imagination](https://blog.imaginationtech.com/hubfs/Imagination_December2019%20Theme/Images/Header%20Logo%20White.svg) ![Imagination](https://blog.imaginationtech.com/hubfs/Imagination_December2019%20Theme/Images/Header%20Logo%20Black.svg)](https://blog.imaginationtech.com/) - [Products & Solutions](https://www.imaginationtech.com/products/) - [GPU](https://www.imaginationtech.com/products/gpu/) - [CPU](https://www.imaginationtech.com/products/cpu/) - [AI](https://www.imaginationtech.com/products/ai/) - [Ethernet](https://www.imaginationtech.com/products/ethernet/) - [Ray Tracing](https://www.imaginationtech.com/products/ray-tracing/) - [Automotive](https://www.imaginationtech.com/products/automotive/) - [Consumer](https://www.imaginationtech.com/products/consumer/) - [Desktop](https://www.imaginationtech.com/products/desktop/) - [Mobile](https://www.imaginationtech.com/products/mobile/) - [Product Finder](https://www.imaginationtech.com/products/catalog/) - [Developers](https://developer.imaginationtech.com/) - [News & Insights](https://www.imaginationtech.com/news/) - [Newsroom](https://www.imaginationtech.com/news/?query=news&filter-language=english&filter-search=) - [Resources Hub](https://www.imaginationtech.com/resources/?query=resource&filter-language=english&filter-search=) - [Blog](https://blog.imaginationtech.com/) - [Events](https://www.imaginationtech.com/events/) - [Webinars](https://www.imaginationtech.com/webinars/) - [University Programme](https://university.imgtec.com/) - [中文社区](http://imgtec.eetrend.com/) - [Company](https://www.imaginationtech.com/about/) - [About Us](https://www.imaginationtech.com/about/) - [Diversity, Equity and Inclusion](https://www.imaginationtech.com/diversity-equity-and-inclusion/) - [Imagining a Sustainable Future](https://www.imaginationtech.com/imagining-a-sustainable-future/) - [Corporate Social Responsibility](https://www.imaginationtech.com/csr/) - [Leadership Team](https://www.imaginationtech.com/leadership/) - [Contact Us](https://www.imaginationtech.com/contact-us/) - [Careers](https://www.imaginationtech.com/careers/) - [Work at Imagination](https://www.imaginationtech.com/careers/) - [Life at Imagination](https://www.imaginationtech.com/careers/life-at-imagination/) - [Hybrid Working](https://www.imaginationtech.com/careers/hybrid-working/) - [Early Careers](https://www.imaginationtech.com/careers/early-careers/) - [Search Jobs](https://www.imaginationtech.com/careers/vacancies/) - [Products & Solutions](https://www.imaginationtech.com/products/) - [GPU](https://www.imaginationtech.com/products/gpu/) - [CPU](https://www.imaginationtech.com/products/cpu/) - [AI](https://www.imaginationtech.com/products/ai/) - [Ethernet](https://www.imaginationtech.com/products/ethernet/) - [Ray Tracing](https://www.imaginationtech.com/products/ray-tracing/) - [Automotive](https://www.imaginationtech.com/products/automotive/) - [Consumer](https://www.imaginationtech.com/products/consumer/) - [Desktop](https://www.imaginationtech.com/products/desktop/) - [Mobile](https://www.imaginationtech.com/products/mobile/) - [Product Finder](https://www.imaginationtech.com/products/catalog/) - [Developers](https://developer.imaginationtech.com/) - [News & Insights](https://www.imaginationtech.com/news/) - [Newsroom](https://www.imaginationtech.com/news/?query=news&filter-language=english&filter-search=) - [Resources Hub](https://www.imaginationtech.com/resources/?query=resource&filter-language=english&filter-search=) - [Blog](https://blog.imaginationtech.com/) - [Events](https://www.imaginationtech.com/events/) - [Webinars](https://www.imaginationtech.com/webinars/) - [University Programme](https://university.imgtec.com/) - [中文社区](http://imgtec.eetrend.com/) - [Company](https://www.imaginationtech.com/about/) - [About Us](https://www.imaginationtech.com/about/) - [Diversity, Equity and Inclusion](https://www.imaginationtech.com/diversity-equity-and-inclusion/) - [Imagining a Sustainable Future](https://www.imaginationtech.com/imagining-a-sustainable-future/) - [Corporate Social Responsibility](https://www.imaginationtech.com/csr/) - [Leadership Team](https://www.imaginationtech.com/leadership/) - [Contact Us](https://www.imaginationtech.com/contact-us/) - [Careers](https://www.imaginationtech.com/careers/) - [Work at Imagination](https://www.imaginationtech.com/careers/) - [Life at Imagination](https://www.imaginationtech.com/careers/life-at-imagination/) - [Hybrid Working](https://www.imaginationtech.com/careers/hybrid-working/) - [Early Careers](https://www.imaginationtech.com/careers/early-careers/) - [Search Jobs](https://www.imaginationtech.com/careers/vacancies/) × # Eleanor Brash [![dxtp-featured-blog](https://blog.imaginationtech.com/hubfs/dxtp-featured-blog.jpg)](https://blog.imaginationtech.com/imagination-dxtp-gpu-ip) ## [Imagination DXTP GPU IP: Accelerating Games and AI Apps All. Day. Long.](https://blog.imaginationtech.com/imagination-dxtp-gpu-ip) [AI](https://blog.imaginationtech.com/tag/ai) [GPU](https://blog.imaginationtech.com/tag/gpu) 2 min read Today, Imagination is launching its latest product:Imagination DXTP, a new GPU IP which extends... [Read more](https://blog.imaginationtech.com/imagination-dxtp-gpu-ip) [![Trends in Automotive blog Widget - 650 x 420 – 4](https://blog.imaginationtech.com/hubfs/Trends%20in%20Automotive%20blog%20Widget%20-%20650%20x%20420%20%E2%80%93%204.jpg)](https://blog.imaginationtech.com/trends-in-automotive) ## [The Future of Technology: Trends in Automotive](https://blog.imaginationtech.com/trends-in-automotive) [Automotive](https://blog.imaginationtech.com/tag/automotive) [GPU](https://blog.imaginationtech.com/tag/gpu) 2 min read Welcome to the third in our “Future of Technology” series where Rob Fisher, Senior Director of... [Read more](https://blog.imaginationtech.com/trends-in-automotive) ### Subscribe to our blog ### Introducing E-Series GPU Imagination E-Series GPU IP breaks through the barriers of throughput, memory, and power at the edge.Built for next-gen AI, E-Series delivers high performance and adaptability across mobile, automotive, desktop, and consumer markets, avoiding the rigidity of fixed-function accelerators while retaining the flexibility of GPU programmability. [Learn more](https://www.imaginationtech.com/products/e-series/) [![Generative Ai blog Widget - 650 x 420 – 3](https://blog.imaginationtech.com/hubfs/Generative%20Ai%20%20blog%20Widget%20-%20650%20x%20420%20%E2%80%93%203.jpg)](https://blog.imaginationtech.com/generative-ai-in-china) ## [The Future of Technology: Generative AI in China](https://blog.imaginationtech.com/generative-ai-in-china) [AI](https://blog.imaginationtech.com/tag/ai) 2 min read Welcome to the second in our “Future of Technology” series where Zack Zheng, Imagination’s Director... [Read more](https://blog.imaginationtech.com/generative-ai-in-china) [![IoT blog Widget - 650 x 420 – 2](https://blog.imaginationtech.com/hubfs/IoT%20blog%20Widget%20-%20650%20x%20420%20%E2%80%93%202.jpg)](https://blog.imaginationtech.com/transforming-industrial-iot-with-edge-ai-and-ar) ## [The Future of Technology: Transforming Industrial IoT with Edge AI and AR](https://blog.imaginationtech.com/transforming-industrial-iot-with-edge-ai-and-ar) [AI](https://blog.imaginationtech.com/tag/ai) [GPU](https://blog.imaginationtech.com/tag/gpu) 3 min read Welcome to the first of Imagination Technologies' "Future of Technology" webinar series where... [Read more](https://blog.imaginationtech.com/transforming-industrial-iot-with-edge-ai-and-ar) [![Safety blog - Widget with copy - 650 x 420 – 1](https://blog.imaginationtech.com/hubfs/Safety%20blog%20-%20Widget%20with%20copy%20-%20650%20x%20420%20%E2%80%93%201.jpg)](https://blog.imaginationtech.com/safety-without-compromise-in-automotive) ## [Imagination Delivers Safety without Compromise in Automotive](https://blog.imaginationtech.com/safety-without-compromise-in-automotive) [Automotive](https://blog.imaginationtech.com/tag/automotive) [GPU](https://blog.imaginationtech.com/tag/gpu) 2 min read The new Imagination DXS GPU IP boasts a wealth of new features that will make it an integral... [Read more](https://blog.imaginationtech.com/safety-without-compromise-in-automotive) [![IMG Block - Widget - 650 x 420 – 2-1](https://blog.imaginationtech.com/hubfs/IMG%20Block%20-%20Widget%20-%20650%20x%20420%20%E2%80%93%202-1.jpg)](https://blog.imaginationtech.com/pipelined-data-masters-in-d-series-gpu) ## [Pipelined Data Masters in D-Series GPUs](https://blog.imaginationtech.com/pipelined-data-masters-in-d-series-gpu) [GPU](https://blog.imaginationtech.com/tag/gpu) 1 min read Imagination’s PowerVR GPUs are driven by a firmware processor responsible for high-level scheduling... [Read more](https://blog.imaginationtech.com/pipelined-data-masters-in-d-series-gpu) [![IMG Block - Widget - 650 x 420 – 4-1](https://blog.imaginationtech.com/hubfs/IMG%20Block%20-%20Widget%20-%20650%20x%20420%20%E2%80%93%204-1.jpg)](https://blog.imaginationtech.com/2d-dual-rate-texturing-in-d-series-gpu) ## [2D Dual-Rate Texturing in D-Series GPUs](https://blog.imaginationtech.com/2d-dual-rate-texturing-in-d-series-gpu) [GPU](https://blog.imaginationtech.com/tag/gpu) 2 min read For every GPU generation the performance teams within Imagination run through a wide range of... [Read more](https://blog.imaginationtech.com/2d-dual-rate-texturing-in-d-series-gpu) [![](https://blog.imaginationtech.com/hubfs/imagination-roadmap.png)](https://blog.imaginationtech.com/imagination-a-force-for-risc-v-cpus) ## [Imagination: A force for RISC-V CPUs](https://blog.imaginationtech.com/imagination-a-force-for-risc-v-cpus) [CPU](https://blog.imaginationtech.com/tag/cpu) [RISC-V](https://blog.imaginationtech.com/tag/risc-v) 1 min read It’s full steam ahead for RISC-V according to a comprehensivereport recently releasedby the SHD... [Read more](https://blog.imaginationtech.com/imagination-a-force-for-risc-v-cpus) [![](https://blog.imaginationtech.com/hubfs/automotive.jpg)](https://blog.imaginationtech.com/gpus-in-cars-are-for-more-than-just-graphics) ## [GPUs in cars are for more than just graphics](https://blog.imaginationtech.com/gpus-in-cars-are-for-more-than-just-graphics) [Automotive](https://blog.imaginationtech.com/tag/automotive) 1 min read The cockpit domain controller (CDC) is the traditional home for a car’s GPU. Here it can drive the... [Read more](https://blog.imaginationtech.com/gpus-in-cars-are-for-more-than-just-graphics) [«](https://blog.imaginationtech.com/author/eleanor-brash/page/1) [1](https://blog.imaginationtech.com/author/eleanor-brash/page/1) [2](https://blog.imaginationtech.com/author/eleanor-brash/page/2) [3](https://blog.imaginationtech.com/author/eleanor-brash/page/3) [»](https://blog.imaginationtech.com/author/eleanor-brash/page/3) - Products - [GPU](https://www.imaginationtech.com/products/gpu/) - [CPU](https://www.imaginationtech.com/products/cpu/) - [AI](https://www.imaginationtech.com/products/ai/) - [Ethernet](https://www.imaginationtech.com/products/ethernet/) - [Ray Tracing](https://www.imaginationtech.com/products/ray-tracing/) - [Open Access](https://www.imaginationtech.com/products/open-access/) - [Design Optimization Kit](https://www.imaginationtech.com/products/design-optimisation-kit/) - [Product Finder](https://www.imaginationtech.com/products/catalog/) - Developers - [Developers](https://developer.imaginationtech.com/) - [PowerVR SDK and Tools](https://developer.imaginationtech.com/powervr-sdk/) - [Developer Downloads](https://developer.imaginationtech.com/downloads/) - [Developer Documentation](https://docs.imgtec.com/) - [Developer Forums](https://forums.imgtec.com) - About Imagination - [About Us](https://www.imaginationtech.com/about/) - [Career Opportunities](https://www.imaginationtech.com/careers/) - [Imagining a Sustainable Future](https://www.imaginationtech.com/imagining-a-sustainable-future/) - [Corporate Social Responsibility](https://www.imaginationtech.com/csr/) - [Imagination Leadership](https://www.imaginationtech.com/leadership/) - [Contact Imagination](https://www.imaginationtech.com/contact-us/) - Applications - [Automotive](https://www.imaginationtech.com/products/automotive/) - [Consumer](https://www.imaginationtech.com/products/consumer/) - [Desktop](https://www.imaginationtech.com/products/desktop/) - [Mobile](https://www.imaginationtech.com/products/mobile/) - News & Insights - [News](https://www.imaginationtech.com/news/) - [Resources](https://www.imaginationtech.com/resources/?query=resource&filter-language=english&filter-search=) - [Blog](https://blog.imaginationtech.com/) - [Events](https://www.imaginationtech.com/events/) - [Webinars](https://www.imaginationtech.com/webinars/) - [The Future of Automotive](https://www.imaginationtech.com/future-of-automotive/) - [University Programme](https://university.imgtec.com/) [linkedin](https://www.linkedin.com/company/imgtec) [twitter](https://twitter.com/imaginationtech) [youtube](https://www.youtube.com/user/Imgtec/) [github](https://github.com/powervr-graphics) ![Imagination](https://blog.imaginationtech.com/hubfs/Imagination_December2019%20Theme/Images/Footer%20Logo.svg) © Imagination Technologies Limited. 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