--- title: Imagination Blog | David Harold description: "David was responsible for marketing and communications across all Imagination’s business units. He joined Imagination to lead its communications in 1998. During that time he: developed the PowerVR GPU brand (with some help from Sega and many games developers — thanks!); promoted the successful VideoLogic and Kyro PC GPU board brands; launched PURE Digital, a leading UK consumer audio brand; helped transition Imagination to an IP business model; and managed corporate and marketing communications, internal communications, digital transformation, and analyst relations. David is a fellow of The Chartered Institute of Marketing. David left Imagination in 2023." --- [![Imagination](https://blog.imaginationtech.com/hubfs/Imagination_December2019%20Theme/Images/Header%20Logo%20White.svg) ![Imagination](https://blog.imaginationtech.com/hubfs/Imagination_December2019%20Theme/Images/Header%20Logo%20Black.svg)](https://blog.imaginationtech.com/) - [Products & Solutions](https://www.imaginationtech.com/products/) - [GPU](https://www.imaginationtech.com/products/gpu/) - [CPU](https://www.imaginationtech.com/products/cpu/) - [AI](https://www.imaginationtech.com/products/ai/) - [Ethernet](https://www.imaginationtech.com/products/ethernet/) - [Ray Tracing](https://www.imaginationtech.com/products/ray-tracing/) - [Automotive](https://www.imaginationtech.com/products/automotive/) - [Consumer](https://www.imaginationtech.com/products/consumer/) - [Desktop](https://www.imaginationtech.com/products/desktop/) - [Mobile](https://www.imaginationtech.com/products/mobile/) - [Product Finder](https://www.imaginationtech.com/products/catalog/) - [Developers](https://developer.imaginationtech.com/) - [News & Insights](https://www.imaginationtech.com/news/) - [Newsroom](https://www.imaginationtech.com/news/?query=news&filter-language=english&filter-search=) - [Resources Hub](https://www.imaginationtech.com/resources/?query=resource&filter-language=english&filter-search=) - [Blog](https://blog.imaginationtech.com/) - [Events](https://www.imaginationtech.com/events/) - [Webinars](https://www.imaginationtech.com/webinars/) - [University Programme](https://university.imgtec.com/) - [中文社区](http://imgtec.eetrend.com/) - [Company](https://www.imaginationtech.com/about/) - [About Us](https://www.imaginationtech.com/about/) - [Diversity, Equity and Inclusion](https://www.imaginationtech.com/diversity-equity-and-inclusion/) - [Imagining a Sustainable Future](https://www.imaginationtech.com/imagining-a-sustainable-future/) - [Corporate Social Responsibility](https://www.imaginationtech.com/csr/) - [Leadership Team](https://www.imaginationtech.com/leadership/) - [Contact Us](https://www.imaginationtech.com/contact-us/) - [Careers](https://www.imaginationtech.com/careers/) - [Work at Imagination](https://www.imaginationtech.com/careers/) - [Life at Imagination](https://www.imaginationtech.com/careers/life-at-imagination/) - [Hybrid Working](https://www.imaginationtech.com/careers/hybrid-working/) - [Early Careers](https://www.imaginationtech.com/careers/early-careers/) - [Search Jobs](https://www.imaginationtech.com/careers/vacancies/) - [Products & Solutions](https://www.imaginationtech.com/products/) - [GPU](https://www.imaginationtech.com/products/gpu/) - [CPU](https://www.imaginationtech.com/products/cpu/) - [AI](https://www.imaginationtech.com/products/ai/) - [Ethernet](https://www.imaginationtech.com/products/ethernet/) - [Ray Tracing](https://www.imaginationtech.com/products/ray-tracing/) - [Automotive](https://www.imaginationtech.com/products/automotive/) - [Consumer](https://www.imaginationtech.com/products/consumer/) - [Desktop](https://www.imaginationtech.com/products/desktop/) - [Mobile](https://www.imaginationtech.com/products/mobile/) - [Product Finder](https://www.imaginationtech.com/products/catalog/) - [Developers](https://developer.imaginationtech.com/) - [News & Insights](https://www.imaginationtech.com/news/) - [Newsroom](https://www.imaginationtech.com/news/?query=news&filter-language=english&filter-search=) - [Resources Hub](https://www.imaginationtech.com/resources/?query=resource&filter-language=english&filter-search=) - [Blog](https://blog.imaginationtech.com/) - [Events](https://www.imaginationtech.com/events/) - [Webinars](https://www.imaginationtech.com/webinars/) - [University Programme](https://university.imgtec.com/) - [中文社区](http://imgtec.eetrend.com/) - [Company](https://www.imaginationtech.com/about/) - [About Us](https://www.imaginationtech.com/about/) - [Diversity, Equity and Inclusion](https://www.imaginationtech.com/diversity-equity-and-inclusion/) - [Imagining a Sustainable Future](https://www.imaginationtech.com/imagining-a-sustainable-future/) - [Corporate Social Responsibility](https://www.imaginationtech.com/csr/) - [Leadership Team](https://www.imaginationtech.com/leadership/) - [Contact Us](https://www.imaginationtech.com/contact-us/) - [Careers](https://www.imaginationtech.com/careers/) - [Work at Imagination](https://www.imaginationtech.com/careers/) - [Life at Imagination](https://www.imaginationtech.com/careers/life-at-imagination/) - [Hybrid Working](https://www.imaginationtech.com/careers/hybrid-working/) - [Early Careers](https://www.imaginationtech.com/careers/early-careers/) - [Search Jobs](https://www.imaginationtech.com/careers/vacancies/) × # David Harold [![engineers pointing at screen through translucent glass](https://blog.imaginationtech.com/hubfs/r%26D-1.jpg)](https://blog.imaginationtech.com/why-rd-spending-should-remain-a-priority-for-the-uk) ## [Why R&D spending should remain a priority for the UK](https://blog.imaginationtech.com/why-rd-spending-should-remain-a-priority-for-the-uk) [Company](https://blog.imaginationtech.com/tag/company) 2 min read The government must protect R&D spending in its Autumn Statement: the UK’s future as a science and... [Read more](https://blog.imaginationtech.com/why-rd-spending-should-remain-a-priority-for-the-uk) [![chip SoC CPU abstract](https://blog.imaginationtech.com/hubfs/chiplets.jpg)](https://blog.imaginationtech.com/the-semiconductor-ip-business-an-overview) ## [The semiconductor IP business: the Imagination overview](https://blog.imaginationtech.com/the-semiconductor-ip-business-an-overview) [Company](https://blog.imaginationtech.com/tag/company) 8 min read I was recently privileged to be asked to deliver a keynote on the semiconductor IP business to a... [Read more](https://blog.imaginationtech.com/the-semiconductor-ip-business-an-overview) ### Subscribe to our blog ### Introducing E-Series GPU Imagination E-Series GPU IP breaks through the barriers of throughput, memory, and power at the edge.Built for next-gen AI, E-Series delivers high performance and adaptability across mobile, automotive, desktop, and consumer markets, avoiding the rigidity of fixed-function accelerators while retaining the flexibility of GPU programmability. [Learn more](https://www.imaginationtech.com/products/e-series/) [![View from the floor: GDC 2022](https://blog.imaginationtech.com/hubfs/image003.jpg)](https://blog.imaginationtech.com/gdc-expo-2022-view-from-the-floor) ## [GDC Expo 2022: view from the floor](https://blog.imaginationtech.com/gdc-expo-2022-view-from-the-floor) [Developers](https://blog.imaginationtech.com/tag/developers) [Gaming](https://blog.imaginationtech.com/tag/gaming) [Events](https://blog.imaginationtech.com/tag/events) 1 min read I’ve lost count of the number of times I’ve been to the Game Developer Conference (GDC) Expo over... [Read more](https://blog.imaginationtech.com/gdc-expo-2022-view-from-the-floor) [![](https://blog.imaginationtech.com/hubfs/Imported_Blog_Media/J-Tye_140821_EPR_IMG-7726-medium-tjpg.jpg)](https://blog.imaginationtech.com/tribute-to-geoff-shingles/) ## [Our Tribute to Geoff Shingles, CBE](https://blog.imaginationtech.com/tribute-to-geoff-shingles/) [News](https://blog.imaginationtech.com/tag/news) It is with great sadness that we heard the news that Geoff Shingles, an important part of this... [Read more](https://blog.imaginationtech.com/tribute-to-geoff-shingles/) [![](https://blog.imaginationtech.com/hubfs/Imported_Blog_Media/Screenshot.jpg)](https://blog.imaginationtech.com/life-in-lockdown-how-were-sticking-together/) ## [Life in Lockdown: How We’re Sticking Together](https://blog.imaginationtech.com/life-in-lockdown-how-were-sticking-together/) [Covid](https://blog.imaginationtech.com/tag/covid) 2 min read We’ve been in lockdown for a while now, long enough to establish our very own at-home routines.... [Read more](https://blog.imaginationtech.com/life-in-lockdown-how-were-sticking-together/) [![](https://blog.imaginationtech.com/hubfs/Imported_Blog_Media/bseries-imgic-technology-scaled.jpg)](https://blog.imaginationtech.com/back-in-the-high-performance-game/) ## [Back in the high-performance game](https://blog.imaginationtech.com/back-in-the-high-performance-game/) [GPU](https://blog.imaginationtech.com/tag/gpu) [Developers](https://blog.imaginationtech.com/tag/developers) 1 min read My first encounter with the PowerVR GPU was helping the then VideoLogic launch boards for Matrox in... [Read more](https://blog.imaginationtech.com/back-in-the-high-performance-game/) [![](https://blog.imaginationtech.com/hubfs/Imported_Blog_Media/working_from_home-1.jpg)](https://blog.imaginationtech.com/work-at-a-time-of-pandemic/) ## [Work at a time of pandemic](https://blog.imaginationtech.com/work-at-a-time-of-pandemic/) [Covid](https://blog.imaginationtech.com/tag/covid) 2 min read The text below was written for our global team as some help and advice to reassure our colleagues... [Read more](https://blog.imaginationtech.com/work-at-a-time-of-pandemic/) [![](https://blog.imaginationtech.com/hubfs/Imported_Blog_Media/KITT_interior-1.jpg)](https://blog.imaginationtech.com/who-wouldnt-want-to-be-knight-rider/) ## [Who wouldn’t want to be Knight Rider?](https://blog.imaginationtech.com/who-wouldnt-want-to-be-knight-rider/) [AI](https://blog.imaginationtech.com/tag/ai) [Automotive](https://blog.imaginationtech.com/tag/automotive) 2 min read In the early 1980s, TV was full of exciting new fantasies about how technology would change our... [Read more](https://blog.imaginationtech.com/who-wouldnt-want-to-be-knight-rider/) [![](https://blog.imaginationtech.com/hubfs/Imported_Blog_Media/Logo1-1.png)](https://blog.imaginationtech.com/powervr-at-25-the-story-of-a-graphics-revolution/) ## [PowerVR at 25 : The story of a graphics revolution](https://blog.imaginationtech.com/powervr-at-25-the-story-of-a-graphics-revolution/) [GPU](https://blog.imaginationtech.com/tag/gpu) 5 min read It’s hard to believe but Imagination’s PowerVR technology has achieved its silver anniversary – 25... [Read more](https://blog.imaginationtech.com/powervr-at-25-the-story-of-a-graphics-revolution/) [1](https://blog.imaginationtech.com/author/david-harold/page/1) [2](https://blog.imaginationtech.com/author/david-harold/page/2) [»](https://blog.imaginationtech.com/author/david-harold/page/2) - Products - [GPU](https://www.imaginationtech.com/products/gpu/) - [CPU](https://www.imaginationtech.com/products/cpu/) - [AI](https://www.imaginationtech.com/products/ai/) - [Ethernet](https://www.imaginationtech.com/products/ethernet/) - [Ray Tracing](https://www.imaginationtech.com/products/ray-tracing/) - [Open Access](https://www.imaginationtech.com/products/open-access/) - [Design Optimization Kit](https://www.imaginationtech.com/products/design-optimisation-kit/) - [Product Finder](https://www.imaginationtech.com/products/catalog/) - Developers - [Developers](https://developer.imaginationtech.com/) - [PowerVR SDK and Tools](https://developer.imaginationtech.com/powervr-sdk/) - [Developer Downloads](https://developer.imaginationtech.com/downloads/) - [Developer Documentation](https://docs.imgtec.com/) - [Developer Forums](https://forums.imgtec.com) - About Imagination - [About Us](https://www.imaginationtech.com/about/) - [Career Opportunities](https://www.imaginationtech.com/careers/) - [Imagining a Sustainable Future](https://www.imaginationtech.com/imagining-a-sustainable-future/) - [Corporate Social Responsibility](https://www.imaginationtech.com/csr/) - [Imagination Leadership](https://www.imaginationtech.com/leadership/) - [Contact Imagination](https://www.imaginationtech.com/contact-us/) - Applications - [Automotive](https://www.imaginationtech.com/products/automotive/) - [Consumer](https://www.imaginationtech.com/products/consumer/) - [Desktop](https://www.imaginationtech.com/products/desktop/) - [Mobile](https://www.imaginationtech.com/products/mobile/) - News & Insights - [News](https://www.imaginationtech.com/news/) - [Resources](https://www.imaginationtech.com/resources/?query=resource&filter-language=english&filter-search=) - [Blog](https://blog.imaginationtech.com/) - [Events](https://www.imaginationtech.com/events/) - [Webinars](https://www.imaginationtech.com/webinars/) - [The Future of Automotive](https://www.imaginationtech.com/future-of-automotive/) - [University Programme](https://university.imgtec.com/) [linkedin](https://www.linkedin.com/company/imgtec) [twitter](https://twitter.com/imaginationtech) [facebook](https://www.facebook.com/imgtec/) [youtube](https://www.youtube.com/user/Imgtec/) [github](https://github.com/powervr-graphics) ![Imagination](https://blog.imaginationtech.com/hubfs/Imagination_December2019%20Theme/Images/Footer%20Logo.svg) © Imagination Technologies Limited. All rights reserved. - [Privacy Policy](https://www.imaginationtech.com/privacy/) - [Use of Cookies](https://www.imaginationtech.com/cookies/) - [Terms of Use](https://www.imaginationtech.com/terms/) - [Trademarks](https://www.imaginationtech.com/trademarks/) - [Quality Policy](https://www.imaginationtech.com/quality-policy/) [linkedin](https://www.linkedin.com/company/imgtec) [twitter](https://twitter.com/imaginationtech) [facebook](https://www.facebook.com/imgtec/) [youtube](https://www.youtube.com/user/Imgtec/) [github](https://github.com/powervr-graphics)