David Harold

David Harold

David is responsible for marketing and communications across all Imagination’s business units. He joined Imagination to lead its communications in 1998. During that time he: developed the PowerVR GPU brand (with some help from Sega and many games developers — thanks!); promoted the successful VideoLogic and Kyro PC GPU board brands; launched PURE Digital, a leading UK consumer audio brand; helped transition Imagination to an IP business model; and managed corporate and marketing communications, internal communications, digital transformation, and analyst relations. David is a fellow of The Chartered Institute of Marketing.

Why R&D spending should remain a priority for the UK

The government must protect R&D spending in its Autumn Statement: the UK’s future as a science and technology superpower depends on it.

The semiconductor IP business: the Imagination overview

I was recently privileged to be asked to deliver a keynote on the semiconductor IP business to a distinguished group of engineers at the IEEE SoC.

GDC Expo 2022: view from the floor

I’ve lost count of the number of times I’ve been to the Game Developer Conference (GDC) Expo over the years. 15? 20? I’m not sure. What I do know is I’ve.

Our Tribute to Geoff Shingles, CBE

It is with great sadness that we heard the news that Geoff Shingles, an important part of this company for many years, has died. Geoff was a highly.

Life in Lockdown: How We’re Sticking Together

We’ve been in lockdown for a while now, long enough to establish our very own at-home routines. Figuring out how businesses are working from home differs.

Back in the high-performance game

My first encounter with the PowerVR GPU was helping the then VideoLogic launch boards for Matrox in Europe. Not long after I joined the company, working.

Work at a time of pandemic

The text below was written for our global team as some help and advice to reassure our colleagues during these difficult times.  We think this would be.

Who wouldn’t want to be Knight Rider?

In the early 1980s, TV was full of exciting new fantasies about how technology would change our lives. From digital watches that would make us invisible.

PowerVR at 25 : The story of a graphics revolution

It’s hard to believe but Imagination’s PowerVR technology has achieved its silver anniversary – 25 years of leading graphics technology. To celebrate, we.